Email marketing is one of the most effective and cost-efficient ways to grow your business and reach your target audience. According to some studies, email marketing can generate an ROI of $40 for every $1 spent. But how do you choose the best email marketing services for your needs?
There are many factors to consider when looking for an email marketing platform, such as ease of use, price, features, deliverability, integrations, and support. In this guide, we will review the 12 best email marketing services in 2023 and help you find the right one for your business.
What is an email marketing service?
An email marketing service is a software tool that allows you to create, send, and manage email campaigns. With an email marketing service, you can design professional and personalized emails, segment and target your subscribers, automate your email campaigns, track and measure your email performance, optimize your emails, improve your deliverability, integrate your emails with other tools, and get customer support and resources.
Why do you need an email marketing service?
Email marketing services can help you achieve various goals with your email campaigns, such as:
Relationship building with prospects and customers:
Email marketing helps you to exhibit the personality and values of your company.. You can send them welcome emails, newsletters, updates, offers, testimonials, and more to build trust and loyalty.
Increasing brand awareness and loyalty:
Email marketing allows you to showcase your brand personality and values. You can send them branded emails with your logo, colors, fonts, images, and tone of voice. You can also send them content that educates, entertains, or inspires them to keep them engaged and interested.
Getting people to visit your website or landing pages:
Email marketing allows you to direct your subscribers to your website or landing pages where they can learn more about your products or services. You can send them links to your blog posts, videos, ebooks, webinars, case studies, or other resources that provide value and solve their problems.
Generating leads and sales:
Email marketing allows you to convert your subscribers into leads and customers. You can send them lead magnets, free trials, discounts, coupons, or other incentives
that entice them to take action. You can also send them follow-up emails, upsell emails, cross-sell emails, or referral emails to increase your revenue and retention.
Using an email marketing service can also save you time and money, as you don’t have to worry about coding, designing, testing, sending, or tracking your emails manually. You can also benefit from the expertise and best practices of email marketing service providers, who can help you improve your email performance and deliverability.
How can You pick the Best Email Marketing Service for Your Company?
There is no one-size-fits-all answer to this question, as different businesses have different needs and preferences regarding email marketing. However, here are some general tips to help you narrow down your options and find the best email marketing service for your business:
- Define your goals and expectations:
What do you want to accomplish with email marketing? How frequently do you intend to send emails? How many subscribers do you have or anticipate having? What characteristics do you require or desire?
- Compare the pricing plans:
How much money can you afford to spend on email marketing? Do you want a monthly or yearly subscription? Do you need a free trial or a free plan? How does the pricing scale with your list size or email volume?
- Test the usability and functionality:
How easy is it to use the email marketing service? How intuitive is the user interface? How flexible and customizable are the email editors and templates? How reliable and fast is the email delivery?
- Check the integrations and support:
What other tools or platforms do you use or plan to use for your business? Does the email marketing service integrate with them seamlessly? What kind of customer support does the email marketing service offer? How responsive and helpful are they?
The 12 best email marketing services in 2023
Based on these criteria, we have compiled a list of the 12 best email marketing services in 2023. They are listed below randomly:
HubSpot’s Email Marketing Tool
HubSpot’s Email Marketing Tool is part of HubSpot’s free CRM software that allows you to create, customize, and optimize your emails without coding or design experience. You can send up to 2,000 emails monthly for free, which doesn’t include test emails to check functionality.
With HubSpot’s Email Marketing Tool, you can:
- Choose from a number of pre-made themes or design your own from the start.
- Drag-and-drop images, text, buttons, videos, and more to design your emails
- Personalize your emails with dynamic content based on your contacts’ data
- Automate your email campaigns with workflows and triggers
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing and smart send times
- Improve your deliverability with spam testing and authentication
- Integrate your emails with HubSpot’s CRM and other tools
HubSpot’s Email Marketing Tool is ideal for small businesses that want a simple yet powerful email marketing solution that integrates with their CRM and other marketing, sales, and service software.
MailerLite
MailerLite is an online marketing service that offers email marketing software with over 380 email templates, drag-and-drop functionality, pop-up builder, SMS marketing, coupon builder, email automation, A/B testing, advanced reports, sign-up forms, and more.
With MailerLite, you can:
- Create beautiful and responsive emails with ease
- Segment and target your subscribers with tags and groups
- Automate your email campaigns with workflows and rules
- Track and analyze your email performance with real-time data
- Optimize your emails with A/B testing and surveys
- Improve your deliverability with spam testing and authentication
- Integrate your emails with over 100 apps and platforms
MailerLite is ideal for small to medium-sized businesses that want an affordable and user-friendly email marketing service that offers many features and integrations.
SendinBlue
SendinBlue is an all-in-one marketing platform that offers email marketing, SMS marketing, chat, CRM, landing pages, Facebook ads, retargeting ads, and more. You can send up to 300 emails per day for free, or upgrade to a paid plan for more features and unlimited emails.
With SendinBlue, you can:
- Create professional and personalized emails with templates and the drag-and-drop editor
- Segment and target your subscribers with attributes and lists
- Automate your email campaigns with workflows and scenarios
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing and send time optimization
- Improve your deliverability with spam testing and authentication
- Integrate your emails with over 50 apps and platforms
SendinBlue is ideal for businesses of all sizes that want a comprehensive and versatile marketing platform that offers email marketing along with other channels and tools.
SendX
SendX is an email marketing software that helps you grow your email list, design engaging emails, automate your email campaigns, and optimize your conversions. You can send unlimited emails to up to 1,000 subscribers for $9.99 per month, or choose a higher plan for more subscribers.
With SendX, you can:
- Create stunning and responsive emails with templates and the drag-and-drop editor
- Segment and target your subscribers with tags and lists
- Automate your email campaigns with workflows and triggers
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing and heatmaps
- Improve your deliverability with spam testing and authentication
- Integrate your emails with over 25 apps and platforms
SendX is ideal for startups, bloggers, and marketers who want simple and affordable email marketing software that offers unlimited emails and many features.
Sender
The sender is an email marketing software that helps you create beautiful newsletters without any HTML skills. You can send up to 15,000 emails to up to 2,500 subscribers for free, or upgrade to a paid plan for more features and subscribers.
With Sender, you can:
- Create eye-catching and responsive newsletters with templates and the drag-and-drop editor
- Segment and target your subscribers with tags and lists
- Automate your email campaigns with workflows and triggers
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing and delivery optimization
- Improve your deliverability with spam testing and authentication
- Integrate your emails with over 20 apps and platforms
The sender is ideal for e-commerce businesses that want easy-to-use email marketing software that offers e-commerce integrations and features.
ReachMail
ReachMail is an email marketing software that helps you create effective campaigns in minutes. You can send up to 15,000 emails to up to 5,000 subscribers for free, or upgrade to a paid plan for more features and subscribers.
With ReachMail, you can:
- Create professional-looking emails with templates or an HTML editor
- Segment and target your subscribers with filters or custom fields
- Automate your email campaigns with workflows or transactional messages
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing or inbox preview
- Improve your deliverability with spam testing or authentication
- Integrate your emails with over 10 apps or platforms
ReachMail is ideal for nonprofits or small businesses that want reliable email marketing software that offers free plans or low-cost plans.
MailGun
MailGun is an email service for developers that allows you to send, receive, and track emails using their API or SMTP. You can send up to 5,000 emails per month for free, or upgrade to a paid plan for more features and emails.
With MailGun, you can:
- Send transactional or marketing emails with ease
- Segment and target your subscribers with tags or variables
- Automate your email campaigns with webhooks or events
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing or validation
- Improve your deliverability with spam testing or authentication
- Integrate your emails with over 40 apps or platforms
MailGun is ideal for developers or businesses that want a powerful and flexible email service that offers API or SMTP integration and features.
Mailchimp
Mailchimp is one of the most popular email marketing platforms that offers email marketing, landing pages, websites, CRM, forms, ads, and more. You can send up to 10,000 emails to up to 2,000 contacts for free, or upgrade to a paid plan for more features and contacts.
With Mailchimp, you can:
- Create stunning and personalized emails with templates or drag-and-drop editor
- Segment and target your subscribers with tags or audiences
- Automate your email campaigns with workflows or journeys
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing or smart recommendations
- Improve your deliverability with spam testing or authentication
- Integrate your emails with over 200 apps or platforms
Mailchimp is ideal for small to medium-sized businesses that want an all-in-one marketing platform that offers email marketing along with other channels and tools.
AWeber
AWeber is an email marketing software that helps you grow your email list, create engaging emails, automate your email campaigns, and optimize your conversions. You can send unlimited emails to up to 500 subscribers for free, or upgrade to a paid plan for more features and subscribers.
With AWeber, you can:
- Create professional and responsive emails with templates or drag-and-drop editor
- Segment and target your subscribers with tags or lists
- Automate your email campaigns with workflows or broadcasts
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing or landing pages
- Improve your deliverability with spam testing or authentication
- Integrate your emails with over 100 apps or platforms
AWeber is ideal for entrepreneurs, bloggers, and marketers who want simple and affordable email marketing software that offers unlimited emails and many features.
ConvertKit
ConvertKit is an email marketing software for creators that helps you grow your audience, create engaging emails, automate your email campaigns, and monetize your passion. You can send unlimited emails to up to 1,000 subscribers for free, or upgrade to a paid plan for more features and subscribers.
With ConvertKit, you can:
- Create beautiful and personalized emails with templates or an HTML editor
- Segment and target your subscribers with tags or segments
- Automate your email campaigns with workflows or sequences
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing or landing pages
- Improve your deliverability with spam testing or authentication
- Integrate your emails with over 80 apps or platforms
ConvertKit is ideal for creators, bloggers, podcasters, and influencers who want an easy-to-use email marketing software that offers unlimited emails and many features.
GetResponse
GetResponse is an online marketing platform that offers email marketing, landing pages, webinars, CRM, automation, analytics, and more. You can send unlimited emails to up to 100 contacts for free, or upgrade to a paid plan for more features and contacts.
With Drip, you can:
- Create beautiful and personalized emails with templates or drag-and-drop editor
- Segment and target your subscribers with tags or events
- Automate your email campaigns with workflows or rules
- Analyse and evaluate the effectiveness of your emails with statistics and analytics
- Optimize your emails with A/B testing or revenue attribution
- Improve your deliverability with spam testing or authentication
- Integrate your emails with over 100 apps or platforms
Drip is ideal for e-commerce businesses that want a powerful and flexible e-commerce CRM that offers email marketing along with other channels and tools.
ActiveCampaign
ActiveCampaign is the best email marketing service for automation. It offers a range of features such as:
- An easy-to-use email editor that lets you design beautiful and responsive emails without coding
- A variety of templates and layouts that suit your brand and purpose
- A powerful segmentation and personalization tool that lets you send relevant and customized messages to different segments of your audience
- A robust automation tool that enables you to set up workflows and triggers based on various conditions and actions
- A reliable deliverability tool that ensures your emails reach your subscribers’ inboxes and not their spam folder
- A comprehensive analytics tool that gives you insights into your email performance and helps you optimize your campaigns
- A flexible integration tool that allows you to connect ActiveCampaign with over 300 other tools and platforms such as WordPress, Shopify, WooCommerce, Facebook, Google Analytics, etc.
- A CRM tool, a sales automation tool, a conversational marketing tool, a landing page builder, a form builder, and more
ActiveCampaign offers four paid plans that start from $15 per month for up to 500 contacts. You can also get a free trial period of 14 days to test their features and functionality.
ActiveCampaign is best for small to medium-sized businesses that need a powerful and advanced email automation tool.
Conclusion
Email marketing is a vital strategy for any business that wants to grow and succeed in 2023. However, to make the most of email marketing, you need to choose the best email marketing service for your needs and goals.
We hope this guide has helped you learn more about the 12 best email marketing services in 2023 and how to choose the right one for your business. Remember to consider factors such as ease of use, price, features, deliverability, integrations, and support when comparing different email marketing platforms.
If you’re still unsure which email marketing service to use, we recommend you start with a free trial or a free plan for the ones that interest you the most. This way, you can test them out and see how they work for you before committing to a paid plan.
Whichever email marketing service you choose, we wish you all the best with your email marketing campaigns in 2023!
FAQs
What is email marketing?
Email marketing is a digital marketing technique that uses email to convey marketing messages to your target audience. You can use email marketing to achieve various goals, such as building relationships, increasing brand awareness, driving traffic, generating leads and sales, educating and nurturing your audience, and more.
Why do I need an email marketing service?
An email marketing service is a software tool that helps you create, send, and manage email campaigns. It allows you to design professional and personalized emails, segment and target your subscribers, automate your email campaigns, track and measure your email performance, optimize your emails, improve your deliverability, integrate your emails with other tools, and get customer support and resources.
What is the most effective method of email marketing?
The most effective method of email marketing is to:
- Set your goals and choose your email marketing service
- Grow your email list with valuable content and incentives
- Create engaging and personalized emails and automate your campaigns
- Track, measure, optimize, and improve your email performance and deliverability
Read more About: How to Have a Successful Site
