Insight
A welcome workflow should know when to stop messaging
A customer journey is not complete when it defines only how someone enters.
Marketing Automation
Automated campaign and customer workflows, including entry conditions, useful messages, consent and clear exit rules.
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Understand Marketing Automation
Marketing automation coordinates messages and actions around defined events in a customer journey. This section examines triggers, timing, consent, customer context and human handovers. Entry and exit conditions receive equal attention so readers can judge whether a workflow stays useful after a person replies or their circumstances change.
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Marketing automation needs exit conditions alongside its entry trigger
An automated sequence should respond to what has actually happened, not continue because a timer has expired.